How are "Featured Items" chosen on my store page?

Good question!

The "Featured Gear" section of your store page is meant to show items you would like promoted from within your
inventory. Every ten minutes we choose 15 random items from your inventory (except sold, hidden) and display them to customers visiting your page. You can "stack the deck" by editing one or more items and checking the "Feature this item in my store" box. If you have 15 or more "Featured" items, we'll only use those in that list. If you have less than 15 the list will pull evenly from your normal inventory.